THE ROLE OF SEO AUDIT ON VISIBILITY OF YOUR WEBSITE
If you are looking to improve your website's online presence, and the long-term success of your website is vital to you, we have outlined why an SEO audit is essential and how it can increase the visibility of your online property. Stay with us!
Search engine optimization, a.k.a SEO, the central part of any search engine-based digital marketing, helps local or international brands improve their online presence on search engines such as Google or Yahoo. SEO audit is the backbone of any search engine marketing activity.
By performing an SEO audit, we can look into the technical infrastructure of any website, including both on-page and off-page parts, and optimize the website in order to improve its usability, visibility, and conversion. To achieve long-lasting and profound goals for your website, you have to keep your SEO strategy up to date.
An SEO audit will help you track the changes on your website
Google changes its search engine algorithm approximately 400 to 500 times a year, which means one or two modifications every day! Although most of these changes are small and do not change the landscape of Google SEO, some of the changes are major and can affect your website's performance and visibility.
Other search engines such as Yahoo and bing also modify their search engine algorithm to provide a better search experience for their users. By being aware of these updates and changes, you can adjust your website accordingly, and an SEO audit can help you achieve this goal.
You have to Follow Webmaster guidelines
Webmaster guidelines are sets of regulations that the search engine provider companies set. These regulations guide the SEO experts and users, showing them how to optimize their website to have the highest visibility on the search engines. To achieve long-lasting and sustainable SEO results, you have to follow these rules, and if not, you may experience a manual penalty or algorithmic devaluation!
An SEO audit will help you determine if you are compliant with these updates and implement recent changes to your website to get close to what guidelines are set.
You can identify old and outdated content using an SEO audit
Old and outdated content on your website may hurt your organic ranking and decrease your visibility on the search engines. It is very crucial to provide SEO-friendly, relevant, and fresh content on your site to keep your ranking or improve your online property visibility on search engines.
With an SEO audit, you can improve your organic ranking on the search engine and enhance your website's user experience (UX). Like white hat SEO, there is no way to get rid of your website's old content. It is better to start digging your website for old content than later.
An SEO audit will help you track the changes on your website
Google changes its search engine algorithm approximately 400 to 500 times a year, which means one or two modifications every day! Although most of these changes are small and do not change the landscape of Google SEO, some of the changes are major and can affect your website's performance and visibility.
Other search engines such as Yahoo and bing also modify their search engine algorithm to provide a better search experience for their users. By being aware of these updates and changes, you can adjust your website accordingly, and an SEO audit can help you achieve this goal.
How to address errors on your website?
When you have better navigation on your website, which means a better user experience, you will experience better rankings on search engines. Below, we have listed a few examples of website errors that you should take care of to keep or improve your rankings.
Other search engines such as Yahoo and bing also modify their search engine algorithm to provide a better search experience for their users. By being aware of these updates and changes, you can adjust your website accordingly, and an SEO audit can help you achieve this goal.
Broken images or internal links
Broken CSS or JavaScript
Errors in sitemap.xml showing incorrect pages found
4xx and 5xx errors
Redirect loops or chains
Duplicate title tags, content, or meta descriptions
By performing an SEO audit, you can identify these errors, which enable you to delete the faulty pages or recover their lost traffic by redirecting them. During these modifications, you may also notice that the bounce rates are declined, and the average time on the page has increased. Long story short, identifying these old pages is a great way to improve your website performance and health.
You can identify old and outdated content using an SEO audit
Old and outdated content on your website may hurt your organic ranking and decrease your visibility on the search engines. It is very crucial to provide SEO-friendly, relevant, and fresh content on your site to keep your ranking or improve your online property visibility on search engines.
With an SEO audit, you can improve your organic ranking on the search engine and enhance your website's user experience (UX). Like white hat SEO, there is no way to get rid of your website's old content. It is better to start digging your website for old content than later.
How can you improve your page speed?
Google changes its search engine algorithm approximately 400 to 500 times a year, which means one or two modifications every day! Although most of these changes are small and do not change the landscape of Google SEO, some of the changes are major and can affect your website's performance and visibility. There is a massive demand for an easy and quick user experience with today's flood of online users, making their browsing experience more efficient and fun. However, if your website has a slow loading speed, this unlikely won't happen, and the visitors will bounce off your website and check your competitors' websites.
Besides, slow loading pages will waste the crawl budget of search engines, which compromises the efficiency of a search engine to crawl and index your website. For instance, website with higher domain authority, have higher crawl budget. Page speed insight is a good tool provided by Google to help you find these issues and resolve them. You should note that you can improve your website loading speed by optimizing your images' dimension, compression, format, and size.
Text formatting to organize your website structure
Heading tags, also known as H tags or header tags, are very important to categorize the content on your website. These elements can help you divide the content on your website into different subsections for more straightforward navigation. Following is an overview of different HTML tags used in designing websites.
H1 tags: this is the main page heading, which is mostly same as the page title and should be used only once in each page.
H2 tags: these tags sort the content under the H1 tag
H3, H4, H5 and H6 tags: give more diversity to the content and divide them even further under H1 and H2 tags.
H tags are like the headings of an assay. When you use an H3 tag, you will tell the users that you are getting information about the H-2 tag. If you use the H2 tag, you give more detailed information about H1.
By performing an SEO audit, you can identify the irrelevant tags on your website and try to fix them.
All SEO projects begin with a complete site audit, which will show and detect almost all the issues that a website can have and allow the SEO experts to formulate a strategy to resolve the problems and improve the performance of the website, its organic ranking, and traffic.